Profile
“Success is when we resolve a client’s issue, and they feel supported and genuinely happy with the outcome”
George Louca,
3LANE Finance
Maja Bekic Investment Advisor at Designed Wealth Management and the founder of Redline Wealth Management.
Being proactive and ambitious, she made the call to branch out on her own, which she refers to as a “bold decision”. Now, with her practice firmly established and recognized as a 5-Star Advisor 2025 by Wealth Professional, she reflects on the journey so far.
“Most advisors either start as part of a team or join an established firm, but I chose to build my business from the ground up,” she says. “The growing pains that come with building something from scratch are undeniably challenging, yet they’ve also been incredibly rewarding, pushing me to grow, learn, and innovate every step of the way.”
Bekic has a clear target market of primarily women in their 40s, especially entrepreneurs and business owners who are experts in their fields. Many of her clients are also mothers or recently divorced and often find themselves navigating significant life transitions.
She is able to connect with this demographic because they are driven, ambitious individuals seeking tailored financial guidance that aligns with their personal and professional goals.
“My approach is to empower these women by providing them with the tools and strategies they need to build financial confidence and achieve long-term security, while also addressing the unique challenges they face,” says Bekic.
Due to her client base, she enjoys and embraces the need to be dedicated and empathetic. This is compounded by a genuine interest in understanding each client’s needs.
“It’s not just about financial transactions for me; it’s about enabling my clients, particularly women, to make informed decisions, build financial confidence, and feel excited about their financial futures,” she explains.
Part of her approach is to set expectations by being straightforward and transparent. She ensures that clients have a realistic understanding of what to expect and puts the full picture into perspective, so they are informed and confident in their decisions. She has a personal ambition that all clients feel heard and respected and achieves this by ensuring all interactions are engaging.
Bekic explains, “I’m not one to speak in overly technical terms or jargon. Instead, I focus on ensuring my clients truly understand the strategies and plans we’re putting in place, and more importantly, why we’re doing them.”
As a result of running her own business and structuring it accordingly, Bekic uniquely defines success by the confidence her clients obtain during their financial journeys.
“When they feel empowered, informed, and excited about their financial future, I know I’ve done my job. Success is seeing them take control of their finances with trust in the strategies we’ve put in place and the peace of mind that comes with it.”
Hamilton, ON
905 928 6252
mbekic@designedsecurities.ca
linkedin.com/in/majabekic
redlinewm.ca
Maja Bekic
Financial Advisor
Designed Wealth Management
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Milestones
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Bio
Milestones
“I recognise the need to build a stronger brand presence online that differentiates us from the many other brokers and bankers in the market”
George Louca,
3LANE Finance
2008
2010
2016
2018
2023
Started her career in banking
2008
Transferred to mortgages, first in a brokerage and then in a bank
2010
Started in the investment world at IG Wealth Management
2016
Transitioned to being an independent advisor
2018
Moved her practice to Designed Wealth Management
2023
Milestones
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
One of his most pressing challenges is incorporating a social media presence into the business, which has already been successful in terms of repeat business and referrals.
“I recognise the need to build a stronger brand presence online that differentiates us from the many other brokers and bankers in the market,” he adds. “My focus is on being more active on Instagram, Facebook and LinkedIn, which increases visibility and reinforces our position as a firm that consistently solves problems and delivers results.”
George approaches his work with passion and commitment and excels at solving problems, working closely with clients, and building something meaningful for them and the business.
A people person at heart, he finds satisfaction in making a difference. He often puts in long hours, not out of obligation, but because he cares about the work and the growth of 3LANE Finance.
However, it has been an intricate process to ensure his team are onboard with his vision. Kuhn places importance of explaining his targets and the blueprint to achieve them.
He adds, “The biggest challenge is getting everyone comfortable with the pace that I’m looking for to drive our buildout and growth. How I deal with it is by being open and transparent, and responsive to questions or concerns. This way, everything gets thoroughly discussed and resolved.”
With almost four decades in the industry, Kuhn has developed methods that have consistently delivered. It is why he has been tasked with so many leadership roles and he intends to maintain his focus on creating more success at Westfield Specialty.
“I think I am and have always tried to be methodical. I look at the big picture yet stay focused on executing the different opportunities or plans that I have in front of me. I don’t get emotional or make emotional decisions.”
Chief underwriting officer of executive risk at Chubb
President of financial insurance solutions at Kemper
Chief underwriting officer at Axis Capital
CEO of global Insurance at Endurance
CEO of global Insurance at Sompo International
George and his team attract and keep clients by delivering tangible results and personalising the process. Most of their work comes from referrals or repeat business, reinforcing that they are doing the right thing. He takes the time to understand what each client needs financially and emotionally and treats their challenges like his own.
“If we do our job well, there’s no reason for them to look elsewhere,” he adds. “Success is when we resolve a client’s issue, and they feel supported and genuinely happy with the outcome.”
He is most proud of building the brokerage from a one-person operation to a six-person team in 2025. That growth was never part of his original plan, but the company took on a life of its own thanks to strong demand, repeat business, and steady referrals.
“I see that growth as a direct reflection of the service we’ve delivered and the trust we’ve earned,” George reflects.
3LANE Finance is known for its expertise in securing commercial finance for various clients, including medical professionals, childcare operators, professional services firms, property investors and small business owners.
MPA named George Louca to its prestigious Top Commercial Brokers of 2025 list, recognising his standout performance by total commercial loan volume over FY24.
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