Headquarters:
Milan, Italy (with offices in Toronto, Canada - London, UK - Brussels, Belgium - Munich, Germany - Zurich, Switzerland - Paris, France - Dublin, Ireland - Dubai, UAE)
Year founded:
1990
Number of employees:
800
Phone:
+1 647 725 2559
Email:
marketing@objectway.com
Website:
objectway.com
LinkedIn:
linkedin.com/company/objectway
“We target wealth managers and RIAs that are looking for ways to differentiate in their offering and cater to a growing number of high-net-worth individuals looking for alternative investment vehicles such as private equity investment”
Kevin Collins
CEO and Founder
Read on
IB Top Brokerages
Award Winner
SHIELDED INSURANCE BROKERS
Award Winner
OBJECTWAY
Luigi Marciano
Group CEO
Alexander Cassar
Chief Business Operation Officer
Geoff Parslow
Enterprise Account Executive
Leadership
Luigi Marciano is Objectway’s founder, group CEO, and major shareholder. As a visionary entrepreneur, he has dedicated his career to transforming the investment services industry through technological innovation. Under his leadership, Objectway has grown into a global leader in wealth and asset management technology, delivering a state-of-the-art platform as a service that enables clients to accelerate their digital transformation and achieve exceptional performance.
Marciano’s mission has long been to create cutting-edge solutions that simplify and streamline digital evolution, empowering businesses to thrive in a rapidly changing landscape. He holds a master’s degree in nuclear engineering from the University of Pisa.
Group CEO
Luigi Marciano
With over 30 years of experience in financial services, Alexander Cassar leads the optimization of the Group’s business operations, driving large-scale global transformation at the board level. A highly accomplished professional, he has successfully spearheaded strategic change initiatives while operating at the director and C-suite level in the wealth and asset management industry.
Cassar is a Chartered Accountant and holds a doctorate and master’s degree in strategic information systems for wealth and asset management.
Chief Business Operation Officer
Alexander Cassar
Geoff Parslow brings over 25 years of experience in wealth and asset management, including more than a decade of expertise in delivering cutting-edge technology solutions for the industry. With a deep understanding of the sector and a results-driven mindset, he is dedicated to strengthening client relationships while driving business growth and expanding Objectway’s presence in the Canadian market. By leveraging Objectway’s innovative solutions, he helps firms navigate digital transformation and achieve long-term success in an evolving financial landscape.
Enterprise Account Executive
Geoff Parslow
SPECIAL REPORT
Home
Bio
“We target wealth managers and RIAs that are looking for ways to differentiate in their offering and cater to a growing number of high-net-worth individuals looking for alternative investment vehicles such as private equity investment”
Kevin Collins
CEO and Founder
“[Automation] has resulted in productivity gains far greater than 80 percent and allowed our customers to grow their business by handling a greater number of clients, client portfolios, and assets under management”
Kevin Collins
CEO and Founder
Award Winner
Leadership
SPECIAL REPORT
Home
Bio
“[Automation] has resulted in productivity gains far greater than 80 percent and allowed our customers to grow their business by handling a greater number of clients, client portfolios, and assets under management”
Kevin Collins
CEO and Founder
“We target wealth managers and RIAs that are looking for ways to differentiate in their offering and cater to a growing number of high-net-worth individuals looking for alternative investment vehicles such as private equity investment”
Kevin Collins
CEO and Founder
Read on
Award Winner
Leadership
SPECIAL REPORT
Home
Bio
Paul Gambell
Executive Vice President, Business Strategy
As the executive vice president of business strategy, Paul Gambell is responsible for identifying and developing business strategies and revenue opportunities for Infinite Investment Systems. He has 30 years of experience as a leader in the financial services industry. Before joining Infinite, Paul spent 15 years as the founder and managing director of a consulting firm that provided operational and IT subject matter expertise to the industry, with a focus on book of record, portfolio management, regulatory and trading solutions.
Executive Vice President, Business Strategy
Paul Gambell
Mike Zegers
Vice President, Strategy and Business Development
Mike Zegers leads business development efforts at Infinite and is responsible for identifying new partners for the firm. With a background in sales, marketing, product strategy and investment services, he leverages his experience in driving forward solutions for firms as part of a collaborative approach. Having more than a decade of experience with a large financial institution, coupled with more than 10 years at Infinite, Mike focuses on what clients need based on his knowledge of the product and the industry. He is passionate about exceeding client expectations from day one.
Vice President, Strategy and Business Development
Mike Zegers
Objectway delivers a cutting-edge software and service platform to regulated firms offering wealth management, asset management, and asset services. The platform supports over 100,000 investment professionals and influences the lives of more than five million investors globally.
Over the past three decades, the firm’s identity has been built on a pioneering spirit, an unwavering commitment to innovation, and the deep and long-standing trust of clients.
Their One Objectway culture is based on a core value system that includes:
“[Automation] has resulted in productivity gains far greater than 80 percent and allowed our customers to grow their business by handling a greater number of clients, client portfolios, and assets under management”
Kevin Collins
CEO and Founder
Alex Ventura
Head of Marketing
Dave Longbottom
Chief Technology Officer
Karen Bannister, CM
Vice President, Marketing
Sarah M Stewart
Associate Vice President,
Leasing and Call Centre Operations
Alex Ventura has a wealth of experience and passion for martech across the financial services sector – including B2B and B2C – with a focus on delivering exemplary omnichannel experiences. Alex is responsible for driving brands in the digital age with strategies that evoke a brand’s personality and corresponding values. Mapping customer journeys encompassing systematic and programmatic technologies has been key to his successful strategies.
Head of Marketing
Alex Ventura
With a superior understanding of web design and architecture, Dave Longbottom has been pivotal in orchestrating the development of new technologies, which are aligned with business objectives, and pioneering industry-leading solutions. Dave’s tenacity to push the status quo has led to the development of innovative solutions encompassing the latest emerging technological trends and cyber security frameworks.
Chief Technology Officer
Dave Longbottom
Karen Bannister has over 20 years of marketing expertise and has a Chartered Marketer designation from the Canadian Marketing Association. She is a strategic marketing leader with a career record of success in developing and executing effective marketing strategies, growing revenue, and overseeing multi-talented teams. She also holds five certifications for marketing and brand management.
Karen has successfully completed the Mini-MBA, Essentials of Management program at Schulich School of Business, and most recently completed the Communications and Leadership Program at The Ivey Academy.
Vice President, Marketing
Karen Bannister, CM
Sarah M Stewart has more than 15 years of strategic leasing and customer care experience in residential property management. She is responsible for overseeing all aspects of Centurion’s national leasing platforms, residential lead generation, and overall customer experience excellence through operation of the company’s internal customer service department.
Associate Vice President, Leasing and Call Centre Operations
Sarah M Stewart
Alex Ventura has a wealth of experience and passion for martech across the financial services sector – including B2B and B2C – with a focus on delivering exemplary omnichannel experiences. Alex is responsible for driving brands in the digital age with strategies that evoke a brand’s personality and corresponding values. Mapping customer journeys encompassing systematic and programmatic technologies has been key to his successful strategies.
Head of Marketing
Alex Ventura
With a superior understanding of web design and architecture, Dave Longbottom has been pivotal in orchestrating the development of new technologies, which are aligned with business objectives, and pioneering industry-leading solutions. Dave’s tenacity to push the status quo has led to the development of innovative solutions encompassing the latest emerging technological trends and cyber security frameworks.
Chief Technology Officer
Dave Longbottom
Karen Bannister has over 20 years of marketing expertise and has a Chartered Marketer designation from the Canadian Marketing Association. She is a strategic marketing leader with a career record of success in developing and executing effective marketing strategies, growing revenue, and overseeing multi-talented teams. She also holds five certifications for marketing and brand management.
Karen has successfully completed the Mini-MBA, Essentials of Management program at Schulich
School of Business, and most recently completed the Communications and Leadership Program at
The Ivey Academy.
Vice President, Marketing
Karen Bannister, CM
Sarah M Stewart has more than 15 years of strategic leasing and customer care experience in residential property management. She is responsible for overseeing all aspects of Centurion’s national leasing platforms, residential lead generation, and overall customer experience excellence through operation of the company’s internal customer service department.
Associate Vice President, Leasing and
Call Centre Operations
Sarah M Stewart
Sonia Ahuja
Chief Operating Officer
Sanjay Mehta
EVP and Chief Market Officer
John Laurie
Chief Partnership Officer
Anthony Dippolito
Chief Wellness Officer
Alex Ventura has a wealth of experience and passion for martech across the financial services sector – including B2B and B2C – with a focus on delivering exemplary omnichannel experiences. Alex is responsible for driving brands in the digital age with strategies that evoke a brand’s personality and corresponding values. Mapping customer journeys encompassing systematic and programmatic technologies has been key to his successful strategies.
Head of Marketing
Alex Ventura
With a superior understanding of web design and architecture, Dave Longbottom has been pivotal in orchestrating the development of new technologies, which are aligned with business objectives, and pioneering industry-leading solutions. Dave’s tenacity to push the status quo has led to the development of innovative solutions encompassing the latest emerging technological trends and cyber security frameworks.
Chief Technology Officer
Dave Longbottom
Karen Bannister has over 20 years of marketing expertise and has a Chartered Marketer designation from the Canadian Marketing Association. She is a strategic marketing leader with a career record of success in developing and executing effective marketing strategies, growing revenue, and overseeing multi-talented teams. She also holds five certifications for marketing and brand management.
Karen has successfully completed the
Mini-MBA, Essentials of Management program at Schulich School of Business, and most recently completed the Communications and Leadership Program at The Ivey Academy.
Vice President, Marketing
Karen Bannister, CM
Sarah M Stewart has more than 15 years
of strategic leasing and customer care experience in residential property management. She is responsible for overseeing all aspects of Centurion’s national leasing platforms, residential lead generation, and overall customer experience excellence through operation
of the company’s internal customer
service department.
Associate Vice President,
Leasing and Call Centre Operations
Sarah M Stewart
Sarah M Stewart
Associate Vice President,
Leasing and Call Centre Operations
Karen Bannister, CM
Vice President, Marketing
Dave Longbottom
Chief Technology Officer
Alex Ventura
Head of Marketing
Damian Palovick
Senior Vice President of Underwriting
AXA XL – Delegated Authority Programs, North America
Dr. Mary Lavoie
Head of Risk Management and Senior Vice President
AXA XL – Delegated Authority Programs, North America
Mark Bernacki
Chief Underwriting Officer
Ryan Armijo
Chief Operating Officer, Underwriting Division
Bob Petrilli
President, Underwriting Division
shared goals
trust
respect
sense of belonging
Luigi Marciano, Objectway Group CEO, says, “We stand out due to a combination of our deep domain expertise, flexible solution model, and our meticulous detail toward creating a partnership delivery model that ensures transparency, strong governance, and on budget outcomes.”
Operating in a market that is continuously consolidating, Objectway naturally adapts and evolves accordingly. As some of its clients are consolidators, the firm often undertakes highly complex migrations to streamline operations, reduce inefficiencies, and ensure seamless scalability.
As an example, one client requested Objectway undertake this exercise to double the size of its business, which was successfully executed, while also enabling the client to deploy and leverage a cloud rather than an on-premises model. This allowed the client to improve both its speed and scale, facilitating the introduction of more real-time service capacity to work with high-net-worth clients when they need the most support.
“We bring together a combination of software and services so that clients can utilize our solutions according to their needs,” explains Geoff Parslow, Enterprise Account Executive.
“Objectway leverages its skills in solution design, cloud deployment, API integration, and a micro services architecture to reduce implementation complexity, as well as ensure safe and accurate data migration, and timely delivery.”
The firm’s success stems from a strong culture of collaboration and teamwork, both internally and externally. Objectway focuses on the present while planning for the future, taking pride in setting realistic and attainable goals.
The company has strategically invested in its operations and client engagement, crafting a clear vision of personalized digital wealth that caters to diverse segments.
Parslow comments, “This commitment is reinforced by a thoughtful, innovative roadmap that integrates customer feedback, regulatory and technological considerations, and competitive market dynamics.”
Named a 5-Star Wealth Tech Provider for 2025 by Wealth Professional, Objectway has a variety of future initiatives and continues to focus on driving industry evolution.
The firm aims to introduce different types of solutions based on large language models (LLMs), which will upgrade how Objectway’s clients and their end clients interact with the applications.
“We are also aiming to deploy a combination of machine learning and low-code frameworks alongside LLMs so that users can more rapidly apply their own business rules across the client and transactional lifecycles, thus further advancing operational efficiency and rapid exception handling,” says Parslow. “This will further reduce friction and cost in investment service management while enabling more scale to onboard and support clients in the front office.”
“There has also been a determined approach to leverage automation as much as possible to significantly reduce overhead and eliminate ‘burnout’ for our customers and their employees,” explains Collins. “This has resulted in productivity gains far greater than 80 percent and allowed our customers to grow their business by handling a greater number of clients, client portfolios, and assets under management.”
Naturally for a dynamic firm, Charli Capital is focused on the future. There are plans to launch a next generation AI platform that can facilitate the intelligent matchmaking of private investors and promising private companies.
Collins adds, “The team moves fast – extraordinarily fast – and is disciplined to ensure that it doesn’t drop the ball, is prepared for future advancements, and embraces an eyes-wide-open fail-fast mentality for learning.”
Read on
Sarah M Stewart
Associate Vice President, Leasing and Call Centre Operations
Karen Bannister, CM
Vice President, Marketing
Dave Longbottom
Chief Technology Officer
Alex Ventura
Head of Marketing
Mike Zegers
Vice President, Strategy and Business Development
Paul Gambell
Executive Vice President, Business Strategy
Geoff Parslow
Enterprise Account Executive
Alexander Cassar
Chief Business Operation Officer
Luigi Marciano
Group CEO