Profile
Well known for his plays on the field, Adam Bighill recently retired after a successful 15-year CFL/NFL career. Less well known is that since 2019 – the same year he helped bring the Grey Cup to Winnipeg after a 29-year drought – he has also worked as an investment advisor. Now an associate portfolio manager, Bighill is bringing the same qualities that helped him win three Grey Cups and Most Outstanding Defensive Player awards and become a six-time CFL All-Star to his career in financial advice. In 2025, he and his partners rebranded their practice as Pejovic Bighill Private Wealth at Wellington-Altus Private Wealth. The partners also host a podcast, The Investment Playbook, where they share thought leadership on managing capital in complex markets. With a track record of providing sound financial advice, Bighill continues to earn the trust of some of the most successful families and professionals across Canada. Beyond the gridiron, Winnipeg and Canada have embraced Bighill for his dedicated community service through charities, multiple board positions, and coaching youth sports.
201 Portage Ave, Winnipeg, MB R3B 3K6
431 801 5008
adam.bighill@wellington-altus.ca
linkedin.com/in/adam-bighill-33092681
advisor.wellington-altus.ca/pejovicbighill
Adam Bighil,CIM®
Associate Portfolio Manager
Pejovic Bighill Private Wealth of Wellington-Altus Private Wealth
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Bio
Milestones
2019
2021
2023
2024–2025
2026
Started career as an Investment Advisor by joining Spiring Wealth at Wellington-Altus Private Wealth
Won a Grey Cup
2019
Earned life insurance licences
Won a Grey Cup and Most Outstanding Defensive Player honours
2021
Earned options license
2023
Joined the partnership and rebranded the practice as Pejovic Bighill Private Wealth at Wellington-Altus
2024–2025
Earned Charter Investment Manager (CIM) and became an Associate Portfolio Manager
2026
Milestones
“I know this seems pretty simple, but [my philosophy] is always doing what’s right for clients and not what is best for me”
Collin Bruce,
Dominion Lending Centres
“I had to crawl my way out of debt and build up my mortgage business. I never forget that feeling, and I try to never take a new lead for granted. Every deal counts”
Collin Bruce,
Dominion Lending Centres
The professional philosophy that underpins all of it is strikingly basic – and Bruce knows it. “I know this seems pretty simple,” he says, “but always doing what’s right for clients and not what is best for me. I never have to worry about something coming back to me from a previous client.”
He has helped clients through years-long credit rehabilitation without earning a cent along the way. He has never placed a client in a product he wasn’t prepared to fully stand behind. The result is a practice built on trust generating its own momentum: repeat business and referrals that arrive without prompting, from clients who know the difference between a broker who serves them and one who services a transaction.
In Alberta, where Bruce has built a particularly strong market presence, his name is amplified by a heavy advertising campaign across television and radio – channels he values not simply for reach but for credibility. The ads, he notes, help legitimize him in a market where clients are choosing who to trust with some of the largest financial decisions of their lives. Alongside that visibility, he has cultivated deep relationships with builders and financial planners, creating a diversified pipeline of leads that insulates the business against the inevitable swings of the rate cycle.
The operational side of the business has evolved with equal deliberateness. The appointment of a dedicated ‘Director of Wow’ – a role conceived to ensure every client interaction exceeds expectation – and the adoption of Dominion Lending Centres’ Gold Rush CRM platform have together driven a meaningful uplift in repeat client business over the past year.
The present year of 2026 brings its own complexities. With clients emerging from a period of historically low rates and confronting sharply higher mortgage costs, Bruce has tilted his focus toward refinancing – helping existing borrowers navigate a transition that, for many, has been genuinely painful. He is also investing in AI tools to sharpen lead generation and streamline internal processes, a measured embrace of technology from someone who has never confused efficiency with the thing it is meant to serve.