Profile
“Our mission is simple: we empower financial planners to spend more time building trust, deepening client relationships, and growing their business”
Chris Arthur, Bold Wealth
Leisha Roche is a marketing visionary and an accomplished marketing and general management executive with a passion for driving transformative change and business growth through the power of brands.
With a mission to revolutionize perceptions, engagement, and investments in brands, Roche creates impactful change by showcasing their profound influence in building remarkable, growing companies.
As a seasoned executive with over two decades of experience, Roche has delivered unparalleled value to globally renowned companies and led large organizations, leaving an indelible mark on iconic brands like Kraft Heinz, Manulife Financial, and Mackenzie Investments, and now PICTON Investments, while transforming and cultivating a culture of possibility and entrepreneurial spirit.
Roche’s versatility spans diverse industries, including food and beverages, insurance, investments, banking, and retirement services, catering to both B2C and B2B audiences.
She is a true brand evangelist recognized for her exceptional ability to challenge conventions, creating possibility through distinctiveness, trust, and connections in a cluttered and conscious world. With a unique blend of creative marketing and general management expertise, her capability spans from brand management to omni-channel communications to innovation, pricing and sales strategies, CRM, and customer journeys.
Roche’s holistic perspective, coupled with her fearlessness to take calculated risks, to create distinctive and impactful brands makes her a dynamic and impactful leader in the industry.
33 Yonge Street, Toronto, ON, M5E 1G4
416 917 7062
lroche@pictoninvestments.com
linkedin.com/in/leisharoche
pictoninvestments.com
Leisha Roche
Chief Marketing Officer
PICTON Investments
Read on
Special Report
Home
Bio
Milestones
Profile
Read on
Special Report
Home
Bio
Milestones
Read on
Special Report
Home
Bio
Milestones
“Whether I’m in a strategy session or a hiring meeting, I try to lead with understanding. Financial planners are under immense pressure, and so are our internal teams. The best way to earn trust is to truly listen”
Chris Arthur,
Bold Wealth
2013–2015
2016–2019
2019–2023
2024–Present
2022–Present
General Manager (GM) at Kraft Foods
Led Kraft’s most profitable and second-largest division setting the vision, strategic plans, innovation pipelines, customer, and brand building programs for iconic brands like Kraft Peanut Butter, Kraft Dinner, Kraft Dressings, Miracle Whip, Bull’s Eye, and Jell-O
2013–2015
Vice President, Marketing at Manulife
Oversaw the organization’s strategic marketing initiatives and brand positioning for one of Canada’s most recognized financial institutions, advancing innovation in wealth and asset management marketing
2016–2019
2019–2023: Senior Vice President and Head of Marketing at Mackenzie Investments
Led the firm’s national marketing strategy, brand transformation, and client engagement for one of Canada’s largest asset managers
2022: WXN 100 Most Powerful Women Nominee
2019–2023
Chief Marketing Officer at PICTON Investments
Spearheaded the rebrand of Picton Mahoney to PICTON Investments, driving a modern alternatives narrative and positioning the firm as a category leader
A recognized industry thought leader who is regularly featured as a marketing visionary in financial services, shaping conversations around brand transformation, leadership, and strategic risk-taking
2024–Present
2022–Present: Managing Director at Medicus Pension Plan
2024: Industry Leadership Finalist for Workplace Benefits Awards
2025: Named to Benefits and Pensions Monitor’s Hot List
2022–Present
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
Present
Milestones
Aug 2022
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
