Headquarters:
Calgary, AB
Year founded:
2006
Number of employees:
750
Phone:
(587) 330 2509
Email:
investor-relations@avenueliving.ca
Website:
avenuelivingam.com
LinkedIn:
linkedin.com/company/avenueliving
“We put our customers at the centre of our business, responding to brokers in a proactive and timely manner and working with the customer to understand their unique risk profile and tailor appropriate solutions”
Erica Kofie, QBE
Anthony Giuffre
Founder, Chief Executive Officer and Executive Chairman
Jason Jogia
Co-Founder and Chief Investment Officer, Avenue Living
Leigh Peters
President, Avenue Living Group of Companies
Leadership
As the founder, CEO, and executive chairman of Avenue Living, Anthony Giuffre has over 25 years of experience in creating, managing, and operating start-ups. Stewarding over $6 billion in AUM, he actively serves a variety of roles in over a dozen businesses, from CEO to mentor. His flagship venture, Avenue Living, owns and operates real estate assets across North America and specializes in multi-family residential, self-storage, agricultural land, commercial, and retail assets.
Giuffre is also an active member of his community, volunteering time, knowledge, and guidance to various philanthropic causes, including the Canadian Olympic Foundation, the University of Calgary, and UNICEF Canada, where he is a member of the National Board of Directors.
Founder, Chief Executive Officer, and Executive Chairman
Anthony Giuffre
Jason Jogia has over 15 years of experience in real estate capital markets and has originated over $10 billion in real estate loans and $2 billion in equity. He led a $1.5-billion real estate debt portfolio at a major Canadian bank and has extensive experience in real estate investment analysis and capital structure across various real estate asset classes.
As co-founder and CIO of Avenue Living, he is focused on his fiduciary responsibility to all stakeholders and evaluates ways to safeguard investors and mitigate risk. He holds an MBA, a Master of Finance, and is pursuing his Doctor of Business Administration degree. He is also an instructor at the University of Calgary.
Co-Founder and Chief Investment Officer, Avenue Living
Jason Jogia
As president of Avenue Living Group of Companies, Leigh Peters oversees operations, strategy, and performance. With over 20 years of legal experience, she has honed her skills in managing complex initiatives and leading C-suite-level teams across diverse and technical industries in a variety of senior roles.
Peters is deeply committed to community service and actively volunteers her time and expertise to various causes, including UNICEF and the Trans Canada Trail Foundation Board (TCTF). She holds a Bachelor of Law, an MA in English, and a BA in English (Honors). She is also a graduate of the Institute of Corporate Directors and holds an ICD.D designation.
President, Avenue Living Group of Companies
Leigh Peters
“We put our customers at the centre of our business, responding to brokers in a proactive and timely manner and working with the customer to understand their unique risk profile and tailor appropriate solutions”
Erica Kofie, QBE
“We continue to see cyber as a key opportunity and will be further developing customer-centric solutions across various geographies and segments in line with our growth aspirations”
Erica Kofie, QBE
Leadership
“We continue to see cyber as a key opportunity and will be further developing customer-centric solutions across various geographies and segments in line with our growth aspirations”
Erica Kofie, QBE
“We put our customers at the centre of our business, responding to brokers in a proactive and timely manner and working with the customer to understand their unique risk profile and tailor appropriate solutions”
Erica Kofie, QBE
Leadership
Gabriel Millard
Managing Partner, Equity Capital Markets, Avenue Living
Gabriel Millard, managing partner, equity capital markets, joined Avenue Living in 2018, holding a variety of leadership roles. He oversees equity sales and investor relations, corporate finance, and national accounts, as well as provides key decision-making across corporate strategy and investments. During his tenure with Avenue Living, he has overseen the successful raise and deployment of over $1.5 billion in growth equity capital.
Millard has over 10 years of experience in the private markets and is a sought-after speaker at industry events on topics ranging from real estate, sustainability, and alternative investments. He holds a Bachelor of Commerce degree, with a major in finance and a minor in economics.
Managing Partner, Equity Capital Markets, Avenue Living
Gabriel Millard
Damian Percy
General Manager, Securitisation
Damian Percy is a creative, lateral-thinking and outcomes-driven senior leader with over 20 years of experience in financial services and a deep and broad understanding of the Australian home loan market. He is a highly respected commentator and advisor to the industry, with practical expertise across all facets of the sector, including distribution, operations, product design, technology and regulation.
Percy understands that, ultimately, all business is problem-solving, and he applies his rare blend of industry expertise and innovative thinking to build strong businesses and great customer outcomes.
Percy is a past director and fellow of the Mortgage and Finance Association of Australia, holds degrees in arts and law and was a founding member of the nation’s leading Elvis parody act between 1992 and 2004.
General Manager, Securitisation
Damian Percy
Avenue Living is one of the largest private real estate owner-operators in Western Canada. Since 2006, Avenue Living has consolidated over $6.3 billion in assets under management across various asset classes in Canada and the United States.
The firm’s multi-family division has more than 18,000 doors throughout the North American heartland. Its self-storage fund owns and operates 8 million+ square feet of self-storage space and its agriculture funds have 80,000 acres under management.
Above all, Avenue Living is an operations-first asset manager. Its selective investment approach aims to create long-term value, preserve capital, and drive returns for investors through a variety of investment offerings. To date, Avenue Living is the proud steward of more than $2.9 billion in equity capital.
Avenue Living’s experienced management team specializes in acquiring underperforming real estate assets and stabilizing them through hands-on management and strategic value-add initiatives. Over the last 18 years, the firm has built a significant portfolio that aims to generate solid returns for its investors and long-term value for all stakeholders.
“We continue to see cyber as a key opportunity and will be further developing customer-centric solutions across various geographies and segments in line with our growth aspirations”
Erica Kofie, QBE
Tony Bird
Chief Risk Officer
Mark Hewitt
General Manager, Industry and Partnership Development
Brad Wearn
Chief Technology Officer
Simon Williams
Chief Strategy & Distribution Officer, Arch Insurance International
and Active Underwriter, Syndicate 1955
Tony Bird has been working in the banking and finance industry for 25 years, predominantly in credit risk, collections and portfolio management. His strength is bringing creative, data-driven solutions to safely grow retail portfolios. He develops strong relationships with internal and external partners to maximise profit after capital charges. Bird’s management style is collaborative and focused on achieving ambitious targets.
Chief Risk Officer
Tony Bird
Mark Hewitt has a wealth of knowledge and industry experience, with 40 years of experience in financial services. He is a member of the executive team at aggregator Australian Finance Group (AFG), which he joined in 2006 as general manager of broker and residential and is currently AFG’s general manager of industry and partnership development.
Prior to joining AFG, Hewitt spent 20 years with ANZ, including four years in ANZ’s third-party distribution area, and later became national manager of key broker relationships. He has also recently been co-chair of the Combined Industry Forum and has played a key role in the industry reform process.
Hewitt’s significant skills encompass operations, communications, relationship management, credit management, asset finance, human resources, contract and sponsorship negotiation, and sales. He was named on the MPA’s Global Mortgage 100 list in both 2020 and 2021. He is also a director of the Mortgage and Finance Association of Australia (MFAA), Think Tank Group and Mortgage Processing Services.
General Manager, Industry and Partnership Development
Mark Hewitt
Brad Wearn, serving as the chief technology officer, brings extensive expertise and forward-thinking approaches to the evolving landscape of IT services procurement and management. With a keen eye on industry trends and organisational needs, he recognises the shift toward purchasing IT capabilities “as a service,” acknowledging both its agility and potential security risks.
In his role, Wearn navigates the challenges posed by “shadow IT” and the impact it can have on organizational spending and security. Embracing an IT delivery model focused on flexibility and efficiency, he champions the adoption of “as a service” platforms. This approach ensures transparency in usage and enables the implementation of necessary controls to safeguard critical data and systems.
By spearheading this transformation, Wearn moves away from defending a large IT budget toward facilitating the adoption of tailored technology solutions aligned with evolving business needs. With an unwavering commitment to driving innovation and maximizing value, he sees himself at the forefront of an exciting journey as a CIO, navigating the ever-changing landscape of technology with enthusiasm and expertise.
Chief Technology Officer
Brad Wearn
Kimi leads the Estate Planning and Wealth Protection team and is a member of the Society of Trust and Estate Practitioners. She understands the complex and delicate nature of family estate planning, the technical requirements around probate and estate administration, and the importance of preserving wealth for future generations. Her advice is accurate, commercial, strategic and tailored to each situation.
Partner
Kimi Shah
Kimi leads the Estate Planning and Wealth Protection team and is a member of the Society of Trust and Estate Practitioners. She understands the complex and delicate nature of family estate planning, the technical requirements around probate and estate administration, and the importance of preserving wealth for future generations. Her advice is accurate, commercial, strategic and tailored to each situation.
Partner
Kimi Shah
Kimi leads the Estate Planning and Wealth Protection team and is a member of the Society of Trust and Estate Practitioners. She understands the complex and delicate nature of family estate planning, the technical requirements around probate and estate administration, and the importance of preserving wealth for future generations. Her advice is accurate, commercial, strategic and tailored to each situation.
Partner
Kimi Shah
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Small business
Medal
Overall service level
Broker communication, training and development
BDM support
Turnaround time – claims
Broker's Pick – Personal Accident and Illness Insurance
Brokers’ Pick – Professional liability
Small business